Co-founders Curt Gridley and Tracy Hoover took to the airwaves recently to help KMUW raise $200,000 during its fall pledge drive.

Curt and Tracy once again stepped up as community challenge partners and matched contributions dollar-for-dollar during the 3 p.m. to 6 p.m. shift Sept. 19. They’ve been doing so for the past couple of years.

“We support KMUW because it offers a unique and valuable perspective on both local and national news in a commercial-free format,” Tracy says. “We’re also big fans of KMUW’s weekend entertainment programming.”

Community challenge partners are vital to the success of KMUW pledge drives, says Jessica Treadwell, director of major and planned gifts for the station.

“We have very savvy listeners, and many will wait to make their donation until there is matching money to ensure their support goes even further,” she says. “Our community challenge partners are also the best tool in encouraging new listeners to call in and become a member.

“Curt and Tracy have been incredibly generous and supportive of public radio and community engagement, and we are thrilled to get to continue to work with them.”