We’re excited to partner with WSU Tech and ShockStarter’s Krissy Buck to host a biweekly course, “Digital Marketing Professional Development Series,” at Groover Labs starting at 7:30 a.m. on Friday, February 28, and running through Friday, June 6.
About the Course
The “Digital Marketing Professional Development Series” will prepare business owners, marketing professionals, early-stage founders, and first-time founders with essential tools to a results-driven digital marketing strategy, tailored to your business needs.
ENROLL HERE. Read more below.
The course coincides with CAMPFIRE, Groover Labs’ 12-week tech startup course, starting at 5:00 p.m. on Thursday, February 27, and running through May 15.
About CAMPFIRE
CAMPFIRE is based on Y Combinator’s startup course for early-stage founders at Stanford University. We paired each CAMPFIRE class with an experienced mentor who will discuss the principles of founder success in each class followed by seminar-style discussions with participants.
How These Courses Can Fit Together
We see these courses as designed to complement each other. CAMPFIRE builds foundational concepts for early-stage founders in weekly sessions with experienced tech mentors, and the “Digital Marketing Professional Development Series” provides deep insight from WSU Tech instructors, teaching essential digital marketing tactics to help early-stage founders and entrepreneurs develop integrated strategies through practical application.
While we see these courses working together, you can enroll in one or both.
Digital Marketing Professional Development Series
This course equips business owners and marketing professionals with the tools and knowledge to develop a results-driven digital marketing strategy. You'll start with foundational insights into your business and market through SWOT and competitor analysis, identify your target audience, and craft strategic objectives aligned with your goals. Explore the marketing funnel to understand customer behavior and use key performance indicators (KPIs) to measure success. Hands-on exercises, including SWOT and competitor analysis templates sheets, ensure practical application. By the end of this course, you’ll have a clear, actionable digital marketing strategy tailored to your business needs.
2025 Dates (Biweekly):
February 28: Designing Your Business Digital Marketing Strategy
March 14: Mastering Social Media Marketing
March 28: Mastering Meta Advertising
April 11: A Guide to Data Analytics
April 25: Boost Your Email Marketing
May 9: Building a Website
May 23: SEO Essentials
June 6: Mastering CRM
Enroll: click here.
Cost: $25 per class or $150 for the entire class series
Max Capacity: 24 enrollees
Day: Friday
Time: 7:30 a.m. to 9:00 a.m.
Instructor: Krissy Buck
Location: Groover Labs North Classroom
Credit: Anyone is available to take the course. Those who complete the course will earn a certificate from WSU Tech. The course will not qualify for credits for degree-seeking students.
CAMPFIRE Description
CAMPFIRE is a 12-week program inspired by Y Combinator’s startup course at Stanford University. Classes are held weekly at Groover Labs and taught by experienced mentors who are subject matter experts in various elements of starting tech companies - MVP, business models, funding/equity, legal, accounting, iterating, and more. While no experience is necessary, the course is intended for entrepreneurs, early-stage founders, and founders in the technology space. Those interested in the tech startup ecosystem or becoming a tech co-founder may also benefit from the course.
2025 Dates (Weekly):
February 27: Introduction
March 6: Evaluate Startup Ideas
March 20: Build Workplace Culture
March 27: Plan for Minimal Viable Product
April 3: Pitch to Investors
April 10: Determine Investor Business Models
April 17: Find Product Market Fit
April 21: Analyze Legal and Accounting Needs
April 24: Understanding Startup Funding
May 1: Setting Prices
May 8: Know When to Exit
May 15: Graduation
Enroll: Click here.
Cost: $250 (early bird rates available for a limited time)
Max Capacity: 24 enrollees
Day: Thursday
Time: 5:00 p.m. to 6:00 p.m.
Instructor: Dave Cunningham, organizer
Location: Groover Labs North Classroom
Credit: No credits or certificates are awarded for CAMPFIRE, although enrollees are granted access to Groover Labs in the hosteat area Monday through Friday from 8 a.m. to 5 p.m.
Here’s a schedule of what the courses look like when taken together:
Week 1:
February 27: Campfire, Introductions
February 28: Digital Marketing, Designing Your Business Digital Marketing Strategy
Week 2
March 6: Campfire: Build Workplace Culture
Week 3:
March 13: Campfire, Plan for Minimum Viable Product
March 14: Digital Marketing, Mastering Social Media Marketing
Week 4:
March 20: Campfire, Pitch to Investors
Week 5:
March 27: Campfire: Determine Investor Business Models
March 28: Digital Marketing, Mastering Meta Advertising
Week 6:
April 3: Campfire, Find product Market Fit
Week 7:
April 10: Campfire, Analyze Legal and Accounting Needs
April 11: Digital Marketing, A Guide to Data Analytics
Week 8:
April 17: Campfire: Understand Startup Funding
Week 9:
April 24: Campfire, Setting Prices
April 25: Digital Marketing, Boost Your Email Marketing
Week 10:
May 1: Campfire, Know When to Exit
Week 11:
May 8: Campfire
May 9: Digital Marketing, Building a Website
Week 12:
May 15: Campfire, Graduation
Week 13:
May 23: Digital Marketing, SEO Essentials
Week 14:
June 6: Digital Marketing, Mastering CRM